Gloria Downhen has never been rich, even with her jewelry shop, for her business sense isn't the greatest. But she gets by and makes many people happy. Her jewelry is never the high end items, the gems have flaws, the gold isn't the purest, but that is just fine for those who can only scrape together the money to get that engagement ring or special something for their spouse.
The building is two stories, with Gloria's living quarters above. There is a little river rock in the base, but it is mostly wood. She doesn't employ guards or the like, but uses the protection magics she casts herself. Her wares are usually worth 80% of going rate (so the quality is thus just as low) but she sells for about 85% of the going rate. She can get special orders but they take time, so most costumers just take what she has in stock. She will buy treasure from adventurers, though only for about 40% of the price. She doesn't hide the fact her items are not the highest quality, though she has had a few complaints now and again. It's a take it as is kinda place.
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